Mankind Agritech and ITC Collaborate
Mankind Agritech, a company under the Mankind Pharma Group, has recently formed a strategic collaboration with the Agri Business Division of ITC Limited to revolutionize Indian agriculture. The main goal of this partnership is to provide the Indian farming community with advanced agricultural solutions that are sustainable and of high quality. By joining forces, Mankind Agritech and ITC aim to enhance agricultural productivity, improve the livelihood of farmers, and strengthen the overall agricultural sector in the country.
In this collaboration, Mankind Agritech will work closely with ITC’s MAARS initiative, which is a unique “phygital” ecosystem that combines both physical and digital solutions to empower farmers. Through MAARS, farmers gain access to a range of crop-agnostic hyperlocal services, enabling them to increase their income and adopt environmentally-friendly practices. This partnership gives ITC an advantage in the agritech market by offering farmers a comprehensive and effective suite of agricultural solutions, ultimately leading to increased productivity and profitability.
The collaboration between Mankind Agritech and ITC focuses on empowering farmers by improving productivity, reducing costs, and mitigating risks through the use of cutting-edge technologies developed by Mankind. Products such as weedicides, insecticides, fungicides, plant growth regulators, and biologicals will
be provided by Mankind Agritech to Indian farmers. These solutions aim to help farmers maximize their crop yields while also ensuring that they have access to high-quality products at affordable prices.Speaking about this partnership, Mr. Partha Sengupta, President of Mankind Agritech, expressed his pride and delight in working with ITC Limited, a major conglomerate with a strong track record in farmer empowerment. Through on-ground collaborative activities, product demonstrations, and consultation services, this initiative aims to bridge the gap between the Indian agricultural community and their advisory needs regarding sustainable agri-input solutions that also address environmental concerns.
Mr. Rajnikant Rai, Divisional Chief Executive of the Agri Business Division at ITC, emphasized that the collaboration with Mankind Agritech is an important step in realizing ITC’s vision of Next Generation Agriculture and ensuring that Indian farmers have access to the best sustainable agri-input solutions at their doorstep. He also highlighted the ITCMAARS ‘Phygital’ model, which combines physical engagement with farmers and the power of digital technologies through a super app and other offerings. This model aims to empower 10 million Indian farmers by 2030 by providing high-quality products and building an ecosystem for AgTech startups.
In conclusion, the strategic collaboration between Mankind Agritech and ITC seeks to elevate Indian agriculture by providing farmers with technology-enabled sustainable agricultural solutions. Through this partnership, farmers will have access to cutting-edge agricultural technologies and products, allowing them to increase their productivity and profitability while also adopting environmentally-friendly practices. This collaboration reflects the commitment of both companies to supporting the Indian farming community and strengthening the agricultural sector in the country.
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