Tata’s Message to the Nation On World Iodine Deficiency Day
Mumbai, October 22nd, 2018: With Global Iodine Deficiency Day observed on October 21 annually, Tata Salt, pioneers of this salt iodization movement in India, reiterated the need for greater awareness on the importance of iodine in the diet and measures for tackling iodine deficiency. Given the awareness levels on the importance of iodine in the diet, Tata Salt has taken up the task to spread awareness.
Along with this, ESPN Cricinfo live scorecard page had cricket commentary with #missingIDeficiency of iodine may result in a multitude of health disorders like goiter, hypothyroidism, miscarriage, stillbirth, congenital anomalies, infant and neonatal mortality, and growth that is impaired.
Iodine deficiency is the leading cause of mental retardation. Deficiency causes damage and is particularly detrimental and in early youth. It can cause lack of capacity and a spectrum of disorders. Salt is known to be an effective micronutrient carrier making food grade salt one of the means of supplementing the diet of one with this nutrient. By launch country branded Iodised Salt, Tata Salt reacted to the call of the government. USI is among the greatest examples of Private Partnerships in the nation. Due to this initiative, 92 percent of the population of the country uses an Iodised Salt.
“Let us as a nation take a pledge to guarantee daily consumption of adequately iodized salt for a healthy mind and body,” Richa Arora, COO, Consumer Products Business, Tata Chemicals Ltd., further added, “We’re dedicated to catalyzing the country free of Iodine deficiency disorders, and making India healthy. By launching India’s first branded salt tata Salt played an essential role. The genesis of Tata Salt was in serving a requirement, and we’re proud that we continue to keep true to our motto of ‘Desh Sehat ka Namak’.”
A component of this over US$ 100 billion Tata Group is a company with interests Industrial Living and Farm Essentials. The company’s story is all about exploiting the fruits of science. Through its Basics portfolio that the company has impacted the lives of countless Indians.
Tata Chemicals leads the branded Iodised salt section of India. Extending its portfolio into food essentials from salt, TCL introduced the first manufacturer of pulses of India, followed by a range of spices. Superbrands ™ has rated among the top 10% in Business and Consumer brands across all business and consumer manufacturer classes Tata Chemicals. The provider’s Industry Essentials product range offers a number of glass, detergents and other goods with ingredients that are key. Tata Chemicals is the world’s third largest producer of soda ash with manufacturing facilities in Africa, Europe, Asia and North America. Using its Farming Basics portfolio the company through its subsidiary Rallis, has a solid position in the crop protection business. The Tata Chemicals Innovation Centre is capacities in the areas of biotechnology, nanotechnology and food sciences.