At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. You can find the details of the BSc Biotechnology Marketing Job below. Apply online if your qualifications match the BSc Biotechnology Marketing Job.
Job Title: MARKETING PROJECT OWNER
Organization: MARKETING SERVICES
Position Description:
The primary responsibility is the implementation of insourced projects through our marketing material approval system – bringing accurate and compliant marketing materials to market quickly, efficiently and on schedule. The primary role is to partner with brands, agencies and internal partners to ensure quality, speed, value and compliance throughout the Customer Information Materials Lifecycle. The Marketing Project Owner serves as the main person accountable for insourced projects – bringing accurate and compliant marketing tactics to market quickly, efficiently and on schedule.
Key Objectives/Deliverables:
- Know Lilly’s processes, brand strategies and tactics, and support resources
- Understand Lilly’s culture, organizational structure, roles and practices
- Understand outside agency structures and processes
- Know Lilly’s products and services, associated brand strategies and disease states
- Model strong knowledge of tactic lifecycle, from kickoff through withdrawal
- Demonstrate knowledge of tactic types and associated business rules
- Have a thorough understating of Lilly’s Quality processes and must be capable of understanding and applying these processes and requirements when executing their role
- Comprehending project/content management tools such as Wrike and Veeva Vault
- Identifying ways to continuously improve processes by exploring opportunities to reduce costs and by documenting the rationale behind tactic decisions
- Ensure quality, speed, value and compliance throughout the Customer Information Materials Lifecycle
- Work with brands/Multi Channel Engagement (MCE) to understand needs, goals and objectives for insourced tactics and define outcomes
- Add value when attending critical brand or MCE planning meetings with agency to ensure tactics are able to meet marketers’ expectations and timelines
- Troubleshoot barriers and provide solutions to deliver insourced projects on time
- Identify ways to continuously improve processes by exploring opportunities to reduce costs and by documenting the rationale behind tactic decisions
- Actively participate in deviation investigations, and contribute to continuous improvement efforts as role dictates
- Bring accurate and compliant insourced marketing tactics to market quickly, efficiently and on schedule
- Develop detailed timelines/chronologies for insourced tactics
- Manage and track timelines for insourced tactics and key milestones
- Collaborate with Marketing Integration Associate (MIA) to schedule reviewers of insourced tactics
- Check work thoroughly between document approval system handoffs for insourced tactics (e.g., changes by IT, Creative Services, or proofreading are made before uploading)
- Partner with MIA on promotional material approval process (e.g., PCA) review meetings
- Lead annual claims review/assessment
- Support the MIA and marketer during the label change process and resulting actions
- Anticipate potential problems by proactively communicating with brand teams and reviewers
Education Requirements: Bachelor degree with relevant work experience. MBA in Pharma/ IT/ Marketing from a reputed B-School or Master in Pharma/ Biotechnology/ Life Science Domain is preferred.
Work Experience:
- 5 years of experience in Pharma /Marketing/ Digital Marketing/ Vendor Management experience. 3 Years of experience in Digital Content Project Management (e.g. Emailers, Web sites, and Banners etc.) is preferable but not mandatory
- Experience on project management tools such as Wrike/ Workfront and hands on experience on Veeva vault is preferable but not mandatory
- Proven ability to be an agile learner who’s proactive on a daily basis
- Demonstrated ability to be stress tolerant under a variety of work conditions
- Hands on experience project management tools and methodologies
- Create and manage projects on Project Management tools such as Wrike
- Develop thorough plan
- Monitor time and quality of deliverables
- Identify, communicate and mitigate risks
- Ensure deadlines and objectives are met
- Excellent communication skills (Oral & Written)
- Use clear and concise and relevant language
- Build strong partnership with internal and external stakeholders
- Schedule weekly calls
- Provide status reports proactively
- Be open in communication and ask questions on processes with Account Managers and get clarity
- Accept & Own responsibility of deliverables
- Able to influence, collaborate and work effectively on a team
- Skilled at showing attention to detail, with an eye toward quality and continuous improvement
- Proven planning and organizational skills
Greetings, dear friends. We have compiled a selection of interview questions and their corresponding answers to help you prepare effectively for your upcoming interview for the BSc Biotechnology Marketing Job. We encourage you to study and perform your best during the interview for the BSc Biotechnology Marketing Job.
Can you describe your experience in managing marketing projects and ensuring compliance throughout the Customer Information Materials Lifecycle?
Sample Answer: I have over five years of experience in pharma marketing and digital marketing, during which I’ve successfully managed various marketing projects from initiation to completion. I have a solid understanding of Lilly’s processes, brand strategies, and tactics, which is crucial for ensuring compliance. Additionally, I’ve worked with cross-functional teams to bring accurate and compliant marketing materials to market efficiently and on schedule.
How do you stay organized and manage multiple marketing projects simultaneously?
Sample Answer: I rely on project management tools such as Wrike to create and manage detailed project plans. These tools help me monitor timelines and the quality of deliverables, identify and communicate risks, and ensure that deadlines and objectives are met. I’m a firm believer in proactive communication, scheduling weekly calls, and providing status reports to keep all stakeholders informed and on the same page.
Can you provide an example of a situation where you had to troubleshoot barriers and provide solutions to deliver a marketing project on time?
Sample Answer: Certainly. In my previous role, we encountered a situation where our agency partner faced technical challenges that threatened to delay a crucial marketing campaign. I immediately convened a meeting with the agency, IT, and the brand team to identify the root cause. By working collaboratively and finding innovative solutions, we were able to resolve the issue and deliver the project on time. This experience taught me the importance of effective problem-solving and cross-functional collaboration.
How do you ensure compliance with quality processes when managing marketing projects?
Sample Answer: Compliance with quality processes is a top priority for me. I ensure compliance by thoroughly understanding and applying Lilly’s quality processes and requirements throughout the project lifecycle. I also conduct regular checks at handoff points within the document approval system to ensure that changes are made before uploading. Additionally, I actively participate in deviation investigations and contribute to continuous improvement efforts to enhance compliance further.
How do you handle tight deadlines and high-pressure situations in your role as a Marketing Project Owner?
Sample Answer: Handling tight deadlines and high-pressure situations is part of the job. To thrive in such conditions, I rely on my proven ability to remain stress-tolerant and agile. I prioritize tasks, communicate effectively with the team, and proactively identify potential issues. By staying organized, maintaining clear communication, and focusing on problem-solving, I can ensure that objectives are met even under challenging circumstances.
