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Merck is a leading science and technology company for innovative and top-quality high-tech products in healthcare, life science and performance materials.
Job Title : Technical Sales Specialist North (157342)
Req Id : 157342
Location : Delhi
Role Purpose:
- Primary objective is Achievement of Annual Target for Bioscience portfolio for the zone (Merck and Sigma legacies).
- Create a workflow based proposition both in terms of product and customer experience reaching significant market share growth.
- Ensure business development activities like marketing events, capability seminars, demos and new account development to ensure of the differentiation factor.
- Ensure achievement and market development activities for focus products and NPI
Develop skill sets for the zonal sales team.
Key accountabilities
Achievement of Annual Target for Bioscience for the zone
- Ensure Sales target is achieved.
- Focus on top accounts to gain wallet share.
- Develop robust enquiry generation platform and repeat orders mechanism with sales team.
- Based on deep understanding of the portfolio and zonal matrix, develop plans with sales team to regain or maximize market share in the zone.
- Focus on workflow based selling and train the sales team on same
Market Development and Business Development Activities
- With marketing team, plan and execute marketing activities
- Ensure smooth execution of explore, evolve and engage programs in the zone.
- Ensure presence of marketing materials (esp importance ones like brochures, flyers) in the zone. Also ensure that sales have and distribute marketing materials to customers.
- Conduct demos (only in potential customers with a good chance of order generation)
- Devise plan for business development activities in Key Accounts and future potential accounts
Workflow based Solutions and Focus Products / NPI focus
- Ensure of “End to End” Workflow based solutions to customers for combined Purple portfolio
- Establish Merck Lifesciences as the “Value Differentiator” to customers via technical interactions and support and workflow proposition.
- Train and equip sales team to deliver on the workflow solutions.
- Liaise with KOL and end customers to promote workflow offerings from Purple
