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Gone are the days when the audience will read to those boring textual articles and click on banner ads. Welcome to the Era of #Youtube & #Social Traffic . Your brand needs special attention and a #special #mention. Today’s world is full of twitter @handles ,#hashtags.

So are you still launching your products via textual PR ?

Welcome VPR – Video Press Releases is a state of the art technology which not just engages your existing audience but also pushes it to Social Media , major Video Channels and ofcourse BioTecNika TV as well With video content dominating the marketplace, BioTecNika TV can provide a new way in which Pharma / Biotech companies disseminate their press releases. Typically press releases have consisted of text and static pictures creating a disconnect with the content and the user. BioTecNika TV’s video press releases bring the company’s message to life through product demonstrations and testimonials from company executives. BioTecNika TV has extensive experience in creating a third party “video soapbox” for press announcement purposes and has seen the benefit companies have received by choosing to use video paired with traditional text media. This is a unique way to bring new press content to the masses as the company still has complete control over the content but the medium in which it is delivered is more reachable to the press and the end user through Social Media. The traction created through video is easily measurable and with handset devices displaying video content easier than ever the market for video press releases has never been larger.

Sample Press release:

Standard Video Press Release Package:

  • Basic Press Release / Press Conference Coverage
  • Intro’s, Graphic’s, Titles – included
  • Embeddable video player to accompany possible text press release
  • Interview or talking head style, product or demonstration
  • In-booth or at our conference studio or in-house studio production

BioTecNika TV can help disseminate your VPR through multiple mainstream media, social media, radio, and other news sources. BioTecNika TV puts our experience to work helping users and corporations tell their story through media coaching, strategic news planning and by creating compelling corporate image videos, Video Press Releases and other video production services. For more info please call us at 1800-200-3757 or email to [email protected]

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Shekhar Suman is the CEO & Managing Director of BioTecNika Info Labs Pvt Ltd, An avid reader who is passionate about Bio Sciences and has gifted us BioTecNika