Piramal Buys Digeplex and associated brands from Shreya Lifesciences
Piramal Enterprises’ Consumer Products Division has now announced the acquisition of Digeplex and associated brands from Shreya Lifesciences.
The acquisition aims to strengthen Piramal’s position in the Gastro-Intestinal (GI) segment and is complementary to its existing brands – Polycrol and Naturolax, in the GI segment. These brands hold rich legacy amongst consumers across India.
Nandini Piramal, Executive Director, Piramal Enterprises said, “Our aim is to be a significant player in every business under the Healthcare vertical of Piramal Enterprises Limited. Acquisition is one of the important routes to help us achieve our goal and in the last 2 years, we have completed three acquisitions in the Consumer Products business, itself.
”According to her, the company believe Digeplex and its associated brands are a strategic fit for their product portfolio that will help them to move closer towards their stated objective. The combination of organically growing their existing core brands and strategically acquiring accretive brands has helped them create a powerful portfolio of OTC brands in India.
Kedar Rajadnye, COO – Consumer Products Division, Piramal Enterprises said, “We already have a well-established antacid brand – Polycrol, and Naturolax, an Isabgol husk based brand which helps in treating constipation. With these additions, our basket of offerings in the Gastro Intestinal market will become larger. We expect these brands to leverage the strong sales and distribution capability that we have built over the years and help us improve our profit margins. This brand has a huge potential to become a power brand in its category.
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